The business designs, manufactures and sells home and beauty salon products – make-up lights, make-up mirrors, ring lights, make-up tables and beauty products through its online store. The business currently has a monopoly in this industry in Estonia and Finland.
The main product is make-up lights which the business has designed and manufactured itself. The product has a registered product design patent which in force in all EU countries.
The business has been profitable since its first year.
The customers of the business are women and girls interested in beauty who buy the offered products for their home or work. There are customers from 46 different countries, in addition to Europe from the U.S, Saudi Arabia, Canada and Australia.
It can be said that the development of the business is only beginning. The business model has been tested in a small area, and products that people like, the best way to develop the model and what type of advertising channels to utilize have been identified. There is great growth potential.